Writing
I write about the stuff most people get wrong.
Authoritative, occasionally funny, never filler. Published straight from the editorial database in Notion.
Build vs Buy Your AI Stack: The $40,000 Decision Framework
The $40K build-vs-buy decision framework for AI automation: the 5 variables that determine the right answer for your business, plus the hybrid model most growing service businesses should actually run.
The 47-Point Audit: What Agencies Refuse to Tell You About Your Funnel
The 47-Point Audit checks every point of failure in a service business funnel — from missed calls to attribution gaps. The full list, no gating.
Why Your $5K/Month Agency Retainer Is Probably Costing You $20K/Month
A $5K/month agency retainer hides $15K/month in opportunity cost. The 4-cost framework that exposes the real total.
Stop Hiring Marketing Agencies. Hire Operators Instead.
Traditional marketing agencies optimize for retainers, not your revenue. Here's why operators win for solo founders in 2026 and how to spot the difference.
Why Most "AI Agencies" Charging $10K Setups Are Just GPT Wrappers
Most AI agencies charging $10K+ setups are reselling GPT wrappers. Here's how to spot them, what real automation costs, and the 5 questions to ask.
Why Your AI Strategy Doesn't Need a PhD (But It Does Need This)
How non-technical leaders can build an effective AI strategy without deep technical knowledge or a big budget: identify the right problem, use accessible data, embrace experimentation, and measure what matters.
When NOT to Automate: The Customer Touchpoints AI is Ruining
The customer touchpoints small businesses should never fully automate with AI: complaint resolution, high-ticket sales, and advisory delivery. Plus the Hybrid Handoff protocol that blends AI efficiency with human trust.
One Founder, Ten Roles: How Solopreneurs With AI Agent Systems Operate Like a Small Team
How solopreneurs use layered AI agent systems to operate with the output of a small team — automating content, sales, support, and operations. The architecture behind the one-person company of 2026.
The Non-Technical Founder's Guide to Hiring (or Not Hiring) an Automation Consultant
When should a non-technical founder DIY automation versus hire a consultant? A practical guide to costs, green flags, red flags, and how to get real ROI on automation.