How a marketer ended up writing code.

I started at an Apple Store, teaching 500+ people a year to make complicated machines feel simple. Then a decade in enterprise SaaS — Yelp, Justworks, Joor, Snagajob — where I closed $7M+ in revenue, including a $1.2M Office Depot deal and a $2.5M new revenue stream I built from scratch in under a year.

I kept watching the same movie: a company spends six figures on a tool, the rollout stalls, everyone blames "the platform." The problem was never the software. Nobody built the system around it. So I learned to — Python, APIs, orchestration, LLM systems with real guardrails. Not to become an engineer. To become the operator who can scope the strategy and ship the build. That's what I do now.